ROLE GUIDE
PR Virtual Assistant.
Keep pitches, correspondence and bookings moving.
A PR VA supports media and podcast outreach by preparing pitches, managing correspondence, coordinating bookings and maintaining campaign systems.
Discuss this roleCORE RESPONSIBILITIES
01Write and personalise pitches
02Manage journalist and host correspondence
03Coordinate podcast and media bookings
04Maintain outreach databases
05Prepare guest materials
06Track campaign activity
TYPICAL TOOLS
Muck RackCisionPitchPodMatchGoogle WorkspaceCalendlyEXAMPLE OUTPUTS
✓ Prepared pitch queues
✓ Organised correspondence
✓ Confirmed booking calendars
✓ Current campaign records
RECOMMENDED CAPACITY
PR support typically requires 40 or 80 hours depending on outreach volume, number of profiles and booking complexity.
Compare capacity optionsDIRECT ANSWERS
Questions about this role
What does a PR VA manage?
A PR VA can write pitches, manage correspondence, coordinate bookings and maintain outreach tools such as Muck Rack, Cision, Pitch and PodMatch.
Can a PR VA manage podcast booking?
Yes. Podcast research, correspondence, scheduling and guest-material coordination can form part of a PR VA mandate.